Call Tracking enables you to track calls out of your site and understand precisely what advertising activity brought them whether it was from a different site, Google or your paid search effort.
So no more will you have to guess how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that relate to their keywords, to be able to comprehend which keywords deliver call conversions. AdWords Call Tracking Without visibility of call conversions, it is simply not feasible to figure out if your investment in the keywords in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most clients are looking to track not only PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it allows you to realize your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, key to the success of any business enterprise.