Internet search Engine Optimisation – Optimising Page Content

The content of a web site is very important in influencing the position on the results page Website Marketing St Albans for searches. They normally seek out these variables when analysing a web page for the main keywords. This is crucial for search engine optimisation.


This can be utilized by the programming language used to produce web pages (HTML) to make heading in the text stick out.

Key Word visibility

Search results give more weight to keywords located than the rest at the start of a section of text. When there is a paragraph of text it is advisable to break this up into sections that are smaller and possess an HTML heading for each section. Every time the search engine sees a heading, it’ll start the prominence criteria again.

Key Word proximity

Search engines like google also attach some value to keywords are to each other.

Keyword density

Just how many times a keyword or phrase happens on the page in comparison with the entire quantity of words is defined as the keyword density. This really is considered by Google when ranking a page to get a certain key word.

When writing copy to get a webpage it pays to reduce on the number of redundant words to boost the density of the preferred key words that people are optimising for as this helps with search engine optimisation.


Search engines are not able to analyse pictures on a website and are only able to read text. To enable search engines to “read” what an image is about it needs to have a description attached. This is called “Picture alt tag” in web programming jargon and refers to the alternative text for the picture.


There are portions of text which can be clicked in order to jump to other web pages. This text is generally highlighted and is known as “anchor tags” or “link text”. Google analyses the text use the data to rate the site and used here.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for images to input a text description: All of all these are important for search engine optimisation and also have a part to play in getting to the top of the search results for the keywords that are important to us.